The
Man behind Wordsmiths Marketing
Will
Newman founded Wordsmiths Marketing in 1996. He is the sole copywriter
for Wordsmiths, but he shares other duties with his
wife,
Linda.
Born
in 1948 on Guam, Will spent most of his childhood in San Francisco.
He graduated with honors from the University of California in Biochemistry
and worked for five years as a research associate in an Organic Geochemistry
laboratory at U.C. Berkeley. During this stint in the lab, he studied
chemical evidence for evolution as well as returned lunar samples.
After
meeting his future wife in Oakland, Will discovered the joys of social
contact and decided the requisite 60 to 80 hours a week in the lab
was not his idea of a full and satisfying life. He then became a teacher
of severely disabled children, a career he calls "the best thing
I have ever done."
After
20 years in education, Will apprenticed himself to Lee Troxler, one
of the top copywriters in the United States. Will worked with Lee for
over a year and has subsequently been mentored by some of the other
top copywriters in the country including Bob Bly, Mark Ford, and Don
Mahoney.
Will
currently lives in the small mountain community of Dunsmuir, California,
with Linda where he is very active in civic and social affairs. He
states that his varied work and life experiences, including living
in both urban and rural areas, have suited him well for copywriting.
For
instance, his background in biochemistry and his experience with personal
computers since 1981, makes it easy for him to understand the medical,
nutritional, and technical aspects of sales. Other personal experiences
such as living in Japan for a year, working with Lee Troxler, helping
establish a children's museum in Dunsmuir, provide a strong background
for writing a wide array of promotional material.
'My
background has given me a great many experiences to draw from in writing,'
Will Newman says. 'But most important, I've been blessed to have known
a wide range of people of all ethnic, social, and racial backgrounds
personally. When I have to write to a particular group of potential
customers, I feel I know them personally because I have met them in
my day to day life. I've worked and played with them, and I know how
they think and what motivates them to buy."
In
addition to writing, Will also coaches and critiques copywriting students
for American Writers & Artists Institute.
For more information on Wordsmiths Marketing's fees
or
how we can help improve your bottom line:
530.235.0953 • info@wordsmithsmarketing.com
Copyright © 2006
Wordsmiths Marketing
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